Monday 19 December 2011

Silverstone Classic gets some roadside assistance.

The Silverstone Classic is delighted to announce a new partnership with the AA (the Automobile Association). As from 2012 the world’s biggest classic motor racing festival will be known as the ‘Silverstone Classic powered by the AA’.

The multi-year partnership with the UK’s leading breakdown service has significant benefits and synergies and is a logical union between two brands that share a common interest in motoring past, present and future.

Staged at the home of the British Grand Prix, the annual Silverstone Classic is already established as one of the country’s premier automotive attractions. The event has wide family appeal and its central England location – together with Silverstone’s long sporting pedigree and state-of-the-art facilities – make it the ideal venue for show-goers of all generations. In 2011 more than 80,000 people attended the three-day summer festival savouring the very best of historic racing, huge displays of classic cars, a retail village, air displays, fun fair and live music from classic rock bands.

Now the partnership with the AA will not only open up the event to a huge new audience but also add a completely new dimension to what’s already a spectacular and action-packed festival. The 2012 Silverstone Classic powered by the AA (20-22 July) will feature a significant AA attraction centred around Silverstone’s in-field Stowe Circuit based close to the venue’s impressive new Wing pits and paddock complex.

The event will be promoted directly to the AA’s 15 million members and customers who will benefit from a 10 per cent discount on day and weekend entrance tickets.

“We are delighted to be teaming up with the AA in what’s a massively significant new partnership,” confirmed Nick Wigley, Event Director of the Silverstone Classic. “Together we are introducing many more new and interesting innovations right across the festival weekend – not least the chance for visitors to test drive many of the latest models right at the heart of the show. The millions of AA members will also enjoy a wide range of exclusive offers including ticket discounts. We aim to make the Silverstone Classic powered by the AA the biggest and most enjoyable event of any kind in the UK with the focus on classic motor sport, motoring and live music – a must-see event on every family’s summer calendar.”

Edmund King, President of the AA, is equally enthused by this inspiring new venture. He said: “This new partnership is a really exciting opportunity for the AA and our members. We are always looking at innovative ways to add value to AA membership and we believe this event offers a great value day out and the chance to experience a wonderful summer festival for all the family.”

The event organisers have confirmed many of next year’s major attractions. The on-track entertainment will showcase the full spectrum of historic motor sport with huge grids featuring an amazing array of Grand Prix, GT, Le Mans, single-seaters, sports and touring cars spanning more than seven decades of epic circuit racing history. Following the classic theme, the 2012 live music bill will be topped by Adam Ant and Mike and the Mechanics with other high-profile acts to be confirmed.

Full details of the 2012 Silverstone Classic powered by the AA – including information on ‘Early Bird’ ticket offers and a comprehensive selection of on-site camping facilities – are available via the event’s official website.

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