Friday 4 January 2013

Ariel takes the Atom racing in new championship

Ariel Motor Company’s latest offering, the Ariel Atom 3.5, will make its UK public debut at The Performance Car Show on 12-13 January 2012, held at Birmingham’s NEC.

One of the fastest cars money can buy, the new Atom 3.5 features a host of updates, including a boost to 310bhp with the supercharged version of its 2.0-litre Honda iVTEC K20Z4 engine. British designed and built, it accelerates from 0-60mph in just 2.7 seconds and boasts a top speed of 155mph.
The Atom’s iconic look remains, but with a stiffer chassis, improved balance and traction, it’s even more fun behind the wheel!

Debuting alongside the new road-going mean machine is the race-ready Ariel Cup, which has been specially designed to compete in Ariel’s new one-make race series, launching in 2013 and visiting tracks such as Silverstone and Brands Hatch. The Ariel Cup is powered by a 2.0-litre Honda Type R iVTEC engine and features more enclosed bodywork, a modified chassis, rollover protection, race instrumentation and Ohlins suspension.
One of the world's most recognisable cars!

“The Atom is one of the most unique cars in the world and we’re delighted to debut these new editions to the UK public at The Performance Car Show,” said Simon Saunders, Director of Ariel. “Moving from road to racing is something that we’ve long talked about. We’ve worked hard to make sure the Ariel Cup is right for on-track competition and we’re looking forward to the public’s feedback at the show.”

“The Atom is one of the most exciting cars around, and it’s great to host the first public showing of these fantastic models,” said Paul Garlick, Brand Manager. “Renowned for its looks and even more so for its performance, both the new road-going Atom and its racing counterpart are set to be outstanding to drive.”

Ariel’s new offerings will be on show at The Performance Car Show alongside a host of the most coveted supercars and sports cars from top manufacturers, including Lamborghini, Ferrari, Audi, Porsche and Mercedes-Benz.

Tickets for The Performance Car Show are on sale now, priced at £31 for an adult and £20 for children (under fives are free). Tickets also include entrance to sister show Autosport International, which features some of motorsports finest cars and top racing stars.
For more information call 0800 581 1419 or visit

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