Thursday 12 January 2012

Autosport International open for business - a round up

Europe’s largest motorsport show, Autosport International, opened on 12 January 2012 at the Birmingham NEC, UK, marking the start of the new motorsport season.
Companies from around the world are showcasing some of the latest technology from the motorsport sector at the show, which also provides networking opportunities with industry leaders.
High performance transmission expert Xtrac unveiled its new IndyCar gearbox, which will be fitted to all cars running in the series for the next five years. The type ‘1011’ transmission is a completely new gearbox for the Dallara DW12 chassis, with a lighter and more efficient design to boost performance. The new IndyCar transmission sits alongside a selection of Xtrac’s high precision gearboxes and innovative driveline components.
“We’ve done some good business today,” said Cliff Hawkins, Xtrac’s Development Director. “For us it’s important to expand into new territories and today we’ve met people from France and Italy. The good thing is that people just turn up at our stand wanting to talk to us; it’s great for business.”
Also exhibiting its new products is suspension manufacturer Eibach, which displayed its latest range of competition and racing springs. The finest grades of high-tensile steel have been used in the 2012 lines to achieve class-leading block resistance, while many new fitments have been added.
Present at today’s show was Wilfred Eibach, President of the Eibach Group, who said: “We’ve been coming to Autosport International for 23 years; in my opinion it’s the most important motorsport show in Europe. I’ve got a lot of respect for the organisers, who always provide us with a great show. The UK is very important to us and Autosport International is where we always start the year.”
As well as regular exhibitors, Autosport International also welcomed first-time attendee Bilstein, an expert in suspension design. “Autosport International has been part of our strategy in announcing Bilstein’s plans to the B2B audience and making them aware that they can now buy our products directly from a UK supplier,” said Anja Wallstein, Head of Marketing. “Our presence has been well received with many new enquiries. Following the success of 2012 we’re hoping to move from Autosport Engineering into the main show for 2013 to exhibit our products over four days and open up opportunities with the public.”
Autosport International resumes tomorrow for the final dedicated trade day before the show opens to the public on 14-15 January 2012. However, the Trade and Technical Area, which runs for the duration of the four-day event, provides further networking opportunities for those within and from complimentary sectors.
Individuals wishing to utilise the business opportunities at Autosport International can register for trade admission on arrival at the Birmingham NEC. For more information

Overdrive's video production team are travelling to Autosport International Tomorrow morning to bring back highlights and interviews from the show. Stay tuned!

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